There are a range of tourism data sets and reports available from both Tourism New Zealand and the Ministry of Business, Innovation and Employment (MBIE). These include Tourism New Zealand's Visitor Experience Monitor and our 'Active Considerers' research.

Ministry of Business, Innovation and Employment (MBIE), is responsible for making quality information, research and forecasts available to the tourism industry to support its policy, marketing and commercial decision making.

It manages New Zealand tourism's core data set which is made up of the International Visitor Survey, Domestic Travel Survey, International Visitor Arrivals, Commercial Accommodation Monitor, Tourism Satellite Account and Tourism Forecasts.

This data and a variety of research reports are available on the tourism research website -

  1. Our easy to use Insights Hub contains a range of useful data and insights to help support and grow your business. The Insights Hub will always have the latest consumer insights, industry research and tourism data.

  2. DGiT is an innovative online tool to help tourism businesses maximise the value they get out of domestic tourism.