The backpacker segment, aged between 18- 24 years.

The backpacker traveller travels widely amongst different regions and gets involved in a range of activities. The backpacker segment also travels throughout the year and presents an opportunity to grow shoulder season arrivals.


The Backpacker, Youth and Adventure Travel Association (BYATA) is Tourism New Zealand's key New Zealand-based partner and communications channel for the sector.

BYATA has approximately 60 member organisations of which Tourism New Zealand is a co-opted member and holds a seat on the board. BYATA's key role is one of advocacy for the benefit of its members, and it has core activities focused around communication of opportunities from and to members.

To find out more about BYATA and to enquire about becoming a member, check out

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