Special Interest

Tourism New Zealand's marketing to Special Interest sectors aims to inspire high value visitors to put New Zealand at the top of their holiday list.

Special interest sectors, such as golf tourism or cycling tourism, refers to activities that have both a high personal appeal to travellers and can be the main reason for why they choose a certain type of holiday.

Tourism New Zealand has conducted research in its target markets and has identified that New Zealand has a point of difference in a number of special interest areas and can offer a unique holiday experience, for travellers who enjoy the following: