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Market overview

India is New Zealand’s 11th largest international tourism market.

The Indian market’s preference to travel in New Zealand's autumn and spring shoulder seasons makes it an important market to help spread tourist visitation across the year.

The incentive market in India, in particular, promises potential for travel to New Zealand.

We organise and participate in a number of offshore training and networking events with travel sellers each year which New Zealand regions and operators can take part in. Take a look at our event calendar for more information.

Key insights

  • Tourism New Zealand’s key target segment in India is independent professionals – people aged 25-54 who are prepared to spend INR 120,000 per person.
  • Long haul travel planning and booking continues to be dominated by the travel agent in India (some 80% of transactions).
  • New Zealand is a popular destination among honeymooners and those seeking self-drive itineraries.
  • Free Independent Travellers (FIT) currently make up around 60 per cent of New Zealand's Indian visitors and this sector is increasing more rapidly than group travel.
  • Over half of Indian visitors travel outside the main regions.
  • The majority of Indian holiday visitors are coming to New Zealand for the first time and around three-quarters will combine their trip to New Zealand with another destination.

Marketing and trade activity

In 2015 Tourism New Zealand appointed Bollywood actor Sidharth Malhotra as a tourism ambassador to India. He visited New Zealand twice and imagery from his visits was used to promote our 100% Pure New Zealand campaign in India.

The results show this partnership significantly helped New Zealand to achieve greater brand visibility in the Indian market. Read more here.

60% of Indian visitors to NZ are free independent travellers.

Tourism New Zealand also holds regular training sessions with Indian travel agents to ensure they can sell travel to New Zealand effectively during the shoulder seasons. This includes a focus on the 100% Pure New Zealand Specialist Programme, in-market trade training, and hosting Tourism New Zealand led events, such as Kiwi Link India that helps connect the New Zealand industry with the Indian travel trade.

Airline activity

While there are no direct flights to New Zealand from India there is a range of options for Indian travellers to reach New Zealand via other Asian hubs. The top three hubs for Indian travellers are Singapore, Kuala Lumpur and Bangkok with Singapore Airlines, Malaysia Airlines and Thai Airways operating services on those routes.

Tourism New Zealand works closely with these airlines and airports to unlock capacity via the execution of joint venture trade and consumer campaigns. But accelerating the establishment of a direct flight between India and New Zealand remains a key priority.

More information

Exchange rates: www.xe.com

GDP growth: www.economist.com

For more information on the Indian economy view the New Zealand Trade and Enterprise’s India market guide.