There are a range of tourism data sets and reports available from both Tourism New Zealand and the Ministry of Business, Innovation and Employment (MBIE). These include Tourism New Zealand's Visitor Experience Monitor and our 'Active Considerers' research.

Ministry of Business, Innovation and Employment (MBIE), is responsible for making quality information, research and forecasts available to the tourism industry to support its policy, marketing and commercial decision making.

It manages New Zealand tourism's core data set which is made up of the International Visitor Survey, Domestic Travel Survey, International Visitor Arrivals, Commercial Accommodation Monitor, Tourism Satellite Account and Tourism Forecasts.

This data and a variety of research reports are available on the tourism research website -

  1. Tourism New Zealand has partnered with innovative data leaders, Figure.NZ to bring New Zealand tourism data together into a single, easy-to-use platform.

  2. Tourism New Zealand conducts a range of research projects across target visitor markets, to gain greater understanding of the markets, and the thinking and behavior of potential travellers. You can access those research reports here.

  3. Tourism New Zealand's Insights team have developed a range of inforgraphics which present key facts and data in picture form, showing the demographics and behaviour of international travellers to New Zealand.

  4. Tourism New Zealand has brought tourism data and insights about our visitors together like never before to provide a comprehensive overview of high-value visitors from our six key markets.