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Country and Market Research

  • 26 Feb 2018

    USA Insights H1 FY18

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

    Download | pdf 6MB

  • 21 Sep 2016

    Project Short Break

    Unlocking the New Zealand opportunity with the Australian traveller

    Download | pdf 8MB

  • 30 Aug 2016

    European Market Analysis FY17

    Combination of economic recovery, effect of Hobbit film and associated marketing by Tourism New Zealand have seen all European markets bar Austria, Ireland, Norway, Czech Republic and Russia grow their arrivals to New Zealand, outperforming MBIE forecasts.

    Download | pdf 4MB

  • 06 Sep 2015

    Planning behaviours and channel usage - Active Considerer Monitor FY15 bi-annual deep dive

    Download | pdf 936KB

  • 22 Jul 2015

    Brazil emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 953KB

  • 22 Jul 2015

    India emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 888KB

  • 22 Jul 2015

    Indonesia emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 769KB

  • 11 Dec 2013

    French Active Considerer

    Released December 2013, this presentation outlines Tourism New Zealand's research to help target French travellers actively considering visiting New Zealand.

    Download | pdf 1MB

  • 14 Oct 2013

    Emerging Considerers - Indonesia

    Over the last couple of months Tourism New Zealand has undertaken a detailed analysis of Indonesia's potential for delivering visitors to New Zealand.

    Download | pdf 1MB

  • 21 Aug 2013

    Chinese Visitor Experience

    Waikato University has recently completed a research paper into the retail shopping experience of Chinese visitors to New Zealand. This paper provides useful insights into the shopping experiences of both group and independent Chinese travellers to New Zealand and highlights areas for improvement.

    Download | pdf 691KB

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