Country and Market Research

  • 26 Feb 2018

    Australia Insights H1 FY18

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

    Download | pdf 6MB

  • 26 Feb 2018

    Germany Insights H1 FY18

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

    Download | pdf 6MB

  • 26 Feb 2018

    Japan Insights H1 FY18

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

    Download | pdf 6MB

  • 26 Feb 2018

    UK Insights H1 FY18

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

    Download | pdf 5MB

  • 26 Feb 2018

    USA Insights H1 FY18

    Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

    Download | pdf 6MB

  • 21 Sep 2016

    Project Short Break

    Unlocking the New Zealand opportunity with the Australian traveller

    Download | pdf 8MB

  • 30 Aug 2016

    European Market Analysis FY17

    Combination of economic recovery, effect of Hobbit film and associated marketing by Tourism New Zealand have seen all European markets bar Austria, Ireland, Norway, Czech Republic and Russia grow their arrivals to New Zealand, outperforming MBIE forecasts.

    Download | pdf 4MB

  • 06 Sep 2015

    Planning behaviours and channel usage - Active Considerer Monitor FY15 bi-annual deep dive

    Download | pdf 936KB

  • 22 Jul 2015

    Brazil emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 953KB

  • 22 Jul 2015

    India emerging market dashboard July-15

    Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

    Download | pdf 888KB

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