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Country and Market Research

  • 09 Dec 2013

    Taiwan Market Report

    Released in November 2013, this presentation summarises the demographics, preferences and trends of Taiwanese tourists.

    Download | pdf 1MB

  • 14 Oct 2013

    Emerging Considerers - Indonesia

    Over the last couple of months Tourism New Zealand has undertaken a detailed analysis of Indonesia's potential for delivering visitors to New Zealand.

    Download | pdf 1MB

  • 21 Aug 2013

    Chinese Visitor Experience

    Waikato University has recently completed a research paper into the retail shopping experience of Chinese visitors to New Zealand. This paper provides useful insights into the shopping experiences of both group and independent Chinese travellers to New Zealand and highlights areas for improvement.

    Download | pdf 691KB

  • 06 Aug 2013

    Chinese International Visitor

    Tourism New Zealand's Insights team in collaboration with the Ministry of Business, Innovation and Employment (MBIE) and Tourism Industry Association New Zealand (TIA) have produced a research report for the industry on the Chinese International Visitor.

    Download | pdf 2MB

  • 06 Aug 2013

    Latin America Market Research

    Tourism New Zealand has completed an initial study into the Latin American market, following a significant increase in funding dedicated to growing arrivals to New Zealand from new markets.

    Download | pdf 3MB

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