Country and Market Research

26 Feb 2018

Australia Insights H1 FY18

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

Download | pdf 6MB

26 Feb 2018

Germany Insights H1 FY18

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

Download | pdf 6MB

26 Feb 2018

Japan Insights H1 FY18

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

Download | pdf 6MB

26 Feb 2018

UK Insights H1 FY18

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

Download | pdf 5MB

26 Feb 2018

USA Insights H1 FY18

Tourism New Zealand targets Active Considers, and seeks to understand this target audience’s perceptions of New Zealand as a holiday destination through monthly research in the Active Considerer Monitor. The high level insights from this research along with the core tourism data by market are presented and discussed half yearly in order to guide our strategic direction for each market. This presentation provides a summary of the half-yearly presentation.

Download | pdf 6MB

21 Sep 2016

Project Short Break

Unlocking the New Zealand opportunity with the Australian traveller

Download | pdf 8MB

30 Aug 2016

European Market Analysis FY17

Combination of economic recovery, effect of Hobbit film and associated marketing by Tourism New Zealand have seen all European markets bar Austria, Ireland, Norway, Czech Republic and Russia grow their arrivals to New Zealand, outperforming MBIE forecasts.

Download | pdf 4MB

06 Sep 2015

Planning behaviours and channel usage - Active Considerer Monitor FY15 bi-annual deep dive

Download | pdf 936KB

22 Jul 2015

Brazil emerging market dashboard July-15

Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

Download | pdf 953KB

22 Jul 2015

India emerging market dashboard July-15

Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

Download | pdf 888KB