Country and Market Research

30 Aug 2016

European Market Analysis FY17

Combination of economic recovery, effect of Hobbit film and associated marketing by Tourism New Zealand have seen all European markets bar Austria, Ireland, Norway, Czech Republic and Russia grow their arrivals to New Zealand, outperforming MBIE forecasts.

Download | pdf 4MB

06 Sep 2015

Planning behaviours and channel usage - Active Considerer Monitor FY15 bi-annual deep dive

Download | pdf 936KB

22 Jul 2015

Brazil emerging market dashboard July-15

Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

Download | pdf 953KB

22 Jul 2015

India emerging market dashboard July-15

Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

Download | pdf 888KB

22 Jul 2015

Indonesia emerging market dashboard July-15

Tourism New Zealand targets Active Considers and seeks to understand emerging markets target audience’s perceptions of New Zealand as a holiday destination through biannual research in the identified emerging markets of India, Brazil, and Indonesia.

Download | pdf 769KB

11 Dec 2013

French Active Considerer

Released December 2013, this presentation outlines Tourism New Zealand's research to help target French travellers actively considering visiting New Zealand.

Download | pdf 1MB

14 Oct 2013

Emerging Considerers - Indonesia

Over the last couple of months Tourism New Zealand has undertaken a detailed analysis of Indonesia's potential for delivering visitors to New Zealand.

Download | pdf 1MB

21 Aug 2013

Chinese Visitor Experience

Waikato University has recently completed a research paper into the retail shopping experience of Chinese visitors to New Zealand. This paper provides useful insights into the shopping experiences of both group and independent Chinese travellers to New Zealand and highlights areas for improvement.

Download | pdf 691KB

06 Aug 2013

Chinese International Visitor

Tourism New Zealand's Insights team in collaboration with the Ministry of Business, Innovation and Employment (MBIE) and Tourism Industry Association New Zealand (TIA) have produced a research report for the industry on the Chinese International Visitor.

Download | pdf 2MB

06 Aug 2013

Latin America Market Research

Tourism New Zealand has completed an initial study into the Latin American market, following a significant increase in funding dedicated to growing arrivals to New Zealand from new markets.

Download | pdf 3MB