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Visitor Profiles

Tourism New Zealand has brought tourism data and insights about our visitors together like never before to provide a comprehensive overview of high-value visitors from our six key markets.

The information included in these Visitor Profiles is designed to help the tourism industry guide their business decisions, providing information about our visitors including their preferences, behaviours, expectations of a New Zealand holiday, and what motivates them to come here.

The Visitor Profiles can help guide the design of a new product or service, or help refine existing tourism experiences to ensure they’re delivering the best experience to our visitors.

Lauren

Melbourne, Australia

Age: 37
Work: Lawyer
Family: Married

 
 

Xiao Bai

Shanghai, China

Age: 34
Work: Senior Executive
Family: Married

 
 

Melissa

Los Angeles, USA

Age: 37
Work: Senior Executive
Family: Married with one child

 
 

James

London, United Kingdom

Age: 47
Work: Marketing Director
Family: Married 

 
 

Stefan

Frankfurt, Germany

Age: 39
Work: Finance Manager
Family: Married 

 
 

Takuya

Tokyo, Japan

Age: 39
Work: Partnership Manager
Family: Married