Try the Visitor Profile Tool to find out which high-value visitors best match your product
The information included in these Visitor Profiles is designed to help the tourism industry guide their business decisions, providing information about our visitors including their preferences, behaviours, expectations of a New Zealand holiday, and what motivates them to come here.
The Visitor Profiles can help guide the design of a new product or service, or help refine existing tourism experiences to ensure they’re delivering the best experience to our visitors.