Sectors

  1. Tourism New Zealand works in unison with the New Zealand Film Commission and Film New Zealand to capitalise on opportunities generated by blockbuster films to promote New Zealand as an exception travel destination.

  2. Tourism New Zealand's marketing to Special Interest sectors aims to inspire high value visitors to put New Zealand at the top of their holiday list.

  3. The backpacker segment, aged between 18- 24 years, represents approximately 11 per cent of New Zealand’s holiday arrivals and visitor spend – making it a valuable visitor segment for New Zealand.

  4. International business events, including international conferences and incentive programmes, have the potential to attract high value international visitors to New Zealand.

  5. New Zealand's popularity as a cruise destination has skyrocketed in the last few years, with the sector growing five-fold in the last ten years.

  6. Capturing greater value from the premium sector is a component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand.