However, 21 per cent think New Zealand attracts too many visitors and most New Zealanders still underestimate the size of the tourism industry.
Tourism New Zealand and Tourism Industry Aotearoa first ran their ‘Mood of the Nation’ survey in November 2015 and have been using it as a ‘sense check’ on how Kiwis are feeling, ever since. The information is being used to help inform the Government and industry on where action is needed.
Read more of the research here.
January 2018: Most view tourism positively
November 2017 Angus and Associates report: Kiwis support tourism
June 2017: Infographic
April 2017: Clear support for tourism among public
December 2016: Support for tourism but some concerns
April 2016: Mood of the nation highlights pressure points
December 2015: Mood of the nation report