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  1. Insights
    22 Mar 2012

    Pure Determination

    Sustaining a single campaign for more than a decade

  2. The January celebration of Chinese New Year has contributed to a drop in visitor arrivals for February 2012 when compared to February 2011. However, annual arrivals continue to grow and were up 2.3 per cent year on year.

  3. Marketing Activity

    A digital JV campaign with Air New Zealand launched in Japan on 10 March and will run to the end of the month.

  4. Marketing Activity

    A strategic focus of all our activity is prioritising markets and sectors for growth. As many of you will have heard during this morning's webinar session, the Youth market is one of these key sectors.

  5. Marketing Activity

    Tourism New Zealand is running a series of webinar sessions with the tourism industry over the coming weeks updating them on activity in the Japan, Europe and Australia markets.

  6. Marketing Activity

    The third phase of Tourism New Zealand's opinion leader campaign in China kicked off mid-March with 'Yao Chen's 100% revival tour'.

  7. Marketing Activity

    Tourism New Zealand is running a series of webinar sessions with the tourism industry over the coming weeks updating them on activity in the Japan, Europe and Australia markets.

  8. Media Releases

    Tourism New Zealand Chief Executive Kevin Bowler said today that the decision by AAX to discontinue its Christchurch- Kuala Lumpur service at the end of May was "extremely disappointing" given the strong demand the service had from Malaysian travellers.

  9. Insights

    Many tourism operators will have read and reflected on Mary Holm's recent piece in the New Zealand Herald - 'Tourism game not for amateurs' (21 Jan). Whilst I agree with Mary, tourism has performed surprisingly well in 2011.

  10. Insights

    For the first time, visitor arrivals to New Zealand topped 2.6 million for the 12 month period to end December 2011. Visitors from Australia accounted for almost half of this number with nearly 1.2 million visitors and a growth of 3.3 per cent for the period.

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