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Insights
11 Nov 2009
Backpacking on Social Media
The answer to the question 'why should you use social media to tap into the backpacker market' is pretty obvious - because they expect it!
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Insights
11 Nov 2009
Why We Should Stick with 100% Pure
New Zealand's tourism brand 100% Pure New Zealand celebrated its 10th anniversary in 2009. Ten years is a long time in marketing, so does that mean it's time for a change? Here are my thoughts on why 100% Pure New Zealand is just as relevant, if not more so, than it was 10 years ago.
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Insights
20 Oct 2009
Cruising Into Summer
Like every other sector, New Zealand's cruise industry has been affected by the global economic recession, with cruise lines based in the US, UK and Japan deploying their ships closer to home this summer.
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Insights
3 Aug 2009
Is Social Media For You?
A year ago some may have dismissed social media - including sites and services like Bebo, Facebook, YouTube and Twitter - as just another fad. But social media is here to stay, and it has dramatic consequences for the way we communicate.