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  1. Insights

    New Zealand’s ability to deliver a world-class visitor experience has seen the value of international tourism surpass $16 billion per year and become New Zealand’s top export earner. Research is conducted twice a year to provide insight into New Zealanders’ sentiment about international tourism.

  2. Tourism Minister Kelvin Davis has announced the appointment of Jamie Tuuta as Chair of the Tourism New Zealand Board and Roger Sharp as Deputy Chair. The appointments were announced at the inaugural Qualmark 100% Pure New Zealand Experience Awards at Parliament last night.

  3. Media Releases

    Seven exceptional visitor experience operators have been celebrated at the inaugural Qualmark 100% Pure New Zealand Experience Awards. The Awards recognise excellence in sustainable visitor experiences and were presented at Parliament tonight by Minister of Tourism, Hon. Kelvin Davis.

  4. Media Releases

    Tourism New Zealand has signed a Memorandum of Understanding with Tencent Holdings Limited to keep New Zealand top of mind for high-value Chinese visitors. Through Tencent’s integrated digital marketing in mainland China, Chinese free and independent travellers (FIT) will have access to fresh, unique New Zealand travel experiences like never before, building New Zealand as a desirable, international destination brand in China.

  5. Media Releases

    Qualmark has announced 41 finalists for the inaugural 100% Pure New Zealand Experience Awards. Over 100 entries were received for this year’s awards, which Qualmark General Manager, Gregg Anderson says is a credit to the high standard of experiences on offer by Qualmark Gold accredited operators.

  6. Media Releases

    The Ministry of Business, Innovation and Employment, and Tourism New Zealand welcome the official opening of the 2019 China-New Zealand Year of Tourism.

  7. Insights

    An early Chinese New Year has resulted in strong January holiday visitor arrivals from China, while other key markets follow global trends with an expected slowdown in growth.

  8. Media Releases

    The inaugural Qualmark 100% Pure New Zealand Experience Awards have launched with a bang, with more than 80 registrations received from tourism operators across the country in the first two weeks.

  9. Media Releases

    Wellington, Wairarapa, Nelson, Marlborough and Canterbury are the focus of Tourism New Zealand’s new regional campaign that launched in Singapore this week.

  10. Media Releases

    Tourism New Zealand has partnered with Air New Zealand to launch a game that educates travel agents about New Zealand’s ski regions.

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