The event is scheduled for 9-11 October in Las Vegas. Registrations close on 31 May.
Businesses with an interest in the North American market are invited to register their interest in attending and being part of the Tourism New Zealand Business Events Stand, on the Tourism New Zealand website events pages.
Tourism New Zealand's Business Development Manager Bjoern Spreitzer says IMEX America is a unique international tradeshow attracting thousands of meetings and incentive travel executives and buyers from the valuable North American outbound market and around the world.
"Exhibiting at IMEX will give you access to the most influential buyers in the world, and you will also get all the benefits of highly-effective marketing support from Tourism New Zealand, to help maximise your return on the show."
IMEX America 2011 attracted 5585 attendees, made up of 1867 exhibitors representing 147 countries and 2000 hosted buyers from 36 countries.
The show also attracted 1718 visitors from 54 countries, with the highest proportion of decision makers coming from one of the world's largest outbound meetings and incentive travel market, North America.