A market perspective - 100% Middle-earth, 100% Pure New Zealand webinar

Tourism New Zealand is working hard to convert the international attention New Zealand will draw from The Hobbit trilogy into travel. 

We're making a significant international push for new international visitors, with our latest 100% Pure New Zealand campaign, invoking the magic of Middle-earth.

On 1 October, General Manager Western Long Haul Markets Gregg Anderson and Regional Marketing Communications Manager Asia Kate Necklen discussed how 100% Middle-earth, 100% Pure New Zealand is being rolled out in the Western and Asia markets, and how our activity to leverage New Zealand strengthens as we approach November's world premiere.

To see a summary of the key points discussed in the webinar download the document here.