A slice of New Zealand luxury showcased in Singapore

New Zealand’s premium offering was on show in Singapore last month at the inaugural International Luxury Travel Mart (ILTM) Asia Pacific 2018.

Eight New Zealand operators exhibited at the trade show alongside Tourism New Zealand, including Air New Zealand, Luxury Lodges of New Zealand, Robertson Lodges, XperieNZ, Brook Serene, Over The Top Helicopter Company, SKYCITY Grand Hotel, and Touch of Spice.

Tourism New Zealand’s Regional Manager South and South East Asia, Steven Dixon says the show was an excellent opportunity to showcase New Zealand’s premium offering to the people who can influence where high net worth travellers go on holiday.

“Over 500 luxury travel buyers from across Asia-Pacific were exposed to New Zealand’s premium offering at the event, including buyers from two of our key markets, Singapore and Hong Kong.

"This region has the fastest growing wealth rate in the world. Singapore has the highest concentration of high net worth households, above 15 per cent, and Hong Kong has the fourth highest, so naturally we want our luxury offering to be front of mind and ILTM is a great platform to make this happen.”

The New Zealand exhibitors conducted over 450 meetings with buyers and networked with many more during the three day event.

Robertson Lodges’ Chief Operating Officer, Euan Taylor says they found the luxury trade show extremely useful for building relationships with key buyers in the Asia-Pacific region.

“The trade show allowed us to interact with current and prospective clients in an environment where we knew the buyers were some of the best in the world.

“Next time we are in the market we will be able to further develop these new relationships with an aim to convert them into clients.”

Following ILTM Asia Pacific Tourism New Zealand brought four luxury travel buyers to New Zealand to experience first-hand what the country has to offer high net worth travellers.

The buyers from Singapore and Hong Kong were introduced to Auckland, Napier, Christchurch, Queenstown and Wanaka’s luxury offerings during the five day familiarisation trip.

“As a result of their visit we now have a group of engaged agents who are equipped with the knowledge and capability to sell New Zealand as a premium destination and we will continue to support them going forwards,” says Steven.

The next ILTM event Tourism New Zealand is attending is in North America in September.