After the event – maximising conference benefits for Kiwis

Tourism New Zealand has launched a new project to measure and maximise the lasting benefits generated by conferences for Kiwis.

“We know that business events deliver millions to our communities each year, but we want to find out more about the lasting positive impacts they have on our people and communities beyond the dollars,” says René de Monchy, Tourism New Zealand’s Director of Commercial.

With more than 76,855 international visitors arriving each year to attend business events and an economic contribution of over $500 million over the past five years, conferences in New Zealand are big business.

“New Zealand is an increasingly popular conference destination. We want to understand and support the full value business events generate beyond the direct and indirect economic impact.

To do this, Tourism New Zealand will be taking a collaborative multi-sector approach incorporating tourism, economic development, environmental impacts, and social processes.

“We look forward to working with industry and government and sharing the lasting positive impact business events have with New Zealanders, and the world.”

Tourism New Zealand will identify conferences with the ability to provide long-term benefits for New Zealand and work with conference organisers and delegates to make this happen such as advancing research opportunities.

“Together we can identify potential impacts in advance of a conference happening and put measures in place to create positive lasting outcomes and benefits for New Zealand and New Zealanders once the conference is over.”