All roads lead to New Zealand

Working together to give growing numbers of visitors an even better travel experience was a hot topic at this week’s series of tourism industry updates.

“Roadshows were held in key cities to update the industry about the work Tourism New Zealand is doing and how we can build on this together over the coming year,” says Kevin Bowler, Chief Executive.

“The events are a good way for us to connect with representatives from major tourism enterprises to smaller owner operators and let them know more about what we are doing and hear how we can support them.”  

“This is especially important right now with visitor numbers hitting record highs and as we head into what promises to be a massive summer season.”

The events were well attended by the industry. A common theme was questions about how operators in the regions can benefit from the growth and how to attract visitors outside the summer season.

“We are investing 100% of our marketing dollar into attracting visitors in the shoulder seasons. As a result, the combined percentage growth for autumn 2015 and spring 2016 was higher than summer, something never seen before.”

“Alongside this we have a specific work programme that focuses on moving visitors around the country into some of our lesser visited regions.”

“It’s a great time for us to hear from the industry as we formulate our four year strategy to further grow the value of international tourism while ensuring all communities benefit. To get it right we need input from the people who are working hard each day providing tourists with a service.”

Rotorua Canopy Tours Sales and Marketing Manager Nicki Dent says that the Tourism New Zealand roadshow is the perfect opportunity for smaller tourism operators to be updated on what our national tourism body is doing and has planned for the future.

“It’s always good to get some facetime with TNZ,” says Ms Dent. “The roadshow is a great opportunity to network, talk about the things happening within our industry and discuss how we can work closely together.”

The events were held in Rotorua, Auckland, Wellington, Christchurch, and Queenstown and are held each year.

You can view the Roadshow presentation here: