Australia’s Sunrise broadcasts live from New Zealand

Sunrise viewers across Australia will wake up to see Queenstown beaming through their televisions for two consecutive mornings in June, thanks to Tourism New Zealand's International Media Programme (IMP).

Live broadcasts direct from Queenstown will happen on 19 and 20 June. This is the first time the top rating Australian breakfast show has been recorded entirely in New Zealand.

Tourism New Zealand General Manager Australia, Tony Saunders says it was a huge coup to play host to Australia's most popular breakfast show.

"It's the ultimate opportunity to present winter magic in New Zealand to our largest international visitor market and we are thrilled to welcome such fantastic talent to Queenstown."

The live filming also coincides with the 40th anniversary of the American Express Queenstown Winter Festival, taking place in Queenstown from 20 to 29 June.

"Over the last decade direct arrivals from Australia to Queenstown during the winter peak months of July to September have grown at a significant rate," says Tony.

"The Sunrise broadcast and the annual Winter Festival not only complement our Australian winter ski campaign More magic in every day, but also our aim of continuing to increase Australian holiday arrivals into New Zealand over winter."  

Australia is New Zealand's largest international market for ski and snow sports, with approximately 16 per cent of Australians visitors skiing while on holiday to New Zealand. 

Filming also included live weather crosses from New Zealand's magical winter locations, such as Mt Cook, Tekapo and Wanaka, in the lead up to live action from Queenstown's lakeside, which began on Thursday 19 June.

Sunrise is now in its 11th year, with an average weekly reach of 3 million viewers *. 

You can read more about TNZ's marketing activity in New Zealand here.

*Source: OzTAM. Combined (Metro + Regional). Wks 1-52, 2013. Sunrise: Mon-Fri. Reach: Average daily and weekly based on minimum of 5 consecutive minutes viewed during 0600-0900. Data: Consolidated (Live + As Live + TSV).