Australia’s top travel show set to lure visitors to the South Island

More Australians will be tempted across the Tasman with Australia’s longest running travel show, Getaway, featuring six stories showcasing the South Island.

Tony Saunders, Tourism New Zealand’s General Manager, Australia says it is a real bonus to secure such a high impact broadcast which meets all Tourism New Zealand’s objectives.

“These stories reinforce our efforts to encourage travellers to visit more regions and to travel outside the peak season. The features also support our South Island campaign to encourage more Australians to take a self-drive holiday and our efforts to encourage more Australians to visit the south island for a cycling holiday.

Getaway is a long-time favourite with Australians attracting more than 10.5 million viewers in the last year. The programme showcases holiday ideas for all tastes and budgets as well as those once in a lifetime, dream destinations.

Filming in New Zealand is wrapping up this week with the first stories going to air before the end of June. The show will include stories about Mt Cook glacier, cycling in Clutha and Canterbury’s pure pods and Greystone Wines. The programme will also feature Wanaka attractions and the Highlands Motorsport Park in Cromwell.

The programme is also supporting Tourism New Zealand’s efforts to promote safe driving, including a link to TNZ’s safe driving page on along with its online fact sheets.

Air New Zealand is providing support for flights for the Getaway work.

*Australia is New Zealand's largest inbound tourism market, accounting for almost half of all visitors. In the year ending February 2017, 566,656 Australians enjoyed a holiday here, up 7.6 per cent on the previous 12 months.