As part of the North Island touring campaign, Tourism New Zealand has secured segments on Channel 9’s Garden Gurus programme with driving messages included in the commentary about some the North Island’s favourite experiences and activities. Garden Gurus is a popular Australian lifestyle gardening show, distributed to 86 countries.
Tony Saunders says: “The North Island touring campaign is all about promoting the themed highways in New Zealand’s central upper North Island so it’s absolutely critical to include messages about how to do that safely. The result is excellent, highlighting great experiences and activities along the main routes while showing more of New Zealand’s stunning scenery during commentary about safe driving.”
Hamilton Gardens, voted the best public gardens in the world, and the gardens at Hobbiton™ Movie Set feature on Garden Gurus as experiences to enjoy along the Thermal Explorer highway.
Working with our Tourism New Zealand’s Australia team, the programme covers the key differences and things to look out for while driving on New Zealand roads. See it here.
In a more general piece about upper North Island travel experiences, Garden Gurus features the Pacific Coastal Highway and includes a second minute-long segment about how to have a safe and successful road trip.
Nearly 600k visitors come to New Zealand each year for a holiday and a large proportion of those have a self-drive component to their itinerary.
This latest PR activity continues our work to let Australians know about the differences and driving conditions in New Zealand. It is one of many executions that aim to increase awareness of safe driving in New Zealand.
Investing in safe driving initiatives for international visitors is an important part of our work to help minimise the impact of tourism on the environment and maintain the support of New Zealanders. See newzealand.com for more.