Cameron Lawrence takes top job at Qualmark

Cameron Lawrence has been appointed General Manager of Qualmark and says he is excited about the revitalisation of the organisation that’s currently underway.


He has been Acting GM since the departure of Tim Keeling who left in July to take up the role of General Manager at Kelly Tarlton’s Sea Life Aquarium. 

Cameron has been with Qualmark for four years and as the Service and Accounts Manager was responsible for all Qualmark’s interaction with its customer base before stepping into the acting GM role. Prior to working for Qualmark, he was the Group Centre Manager with the AA. 

Qualmark is currently going through a refresh with a live trial of new criteria currently underway. Cameron has been closely involved in the work which is about ensuring Qualmark remains relevant and adds value to businesses at a time when the industry is growing and facing new challenges. He said: “As Service and Accounts Manager I had first-hand exposure to what our customers were saying about where they saw the value of Qualmark and the areas they recognised we needed to change. 

“It has been a privilege to be involved in this project since Tourism New Zealand took full ownership last year, and as we go through this trial period of our revitalised standard. I am excited about Qualmark’s new positioning and how we can deliver real value to Qualmarked tourism operators, our key partners, and also the wider tourism industry.”

Read more in the related news about changes to Qualmark.