Campaign of the Year goes to ‘Good Morning World’

The ‘Good Morning World’ campaign has just been named ‘Campaign of the Year’ at the AdNews Agency of the Year awards.

The recognition comes hot on the heels after the campaign took out a prestigious global Effie award 

“The Good Morning World campaign is the highest performing campaignthat Tourism New Zealand has ever producedbycreatinglong-term brand building andshort-term motivationin consumers,” says Tourism New Zealand CEO Stephen England-Hall.

“It stood out on a highly competitive world stage because it was genuine; connecting real, unscripted New Zealanders with the world.”  

The campaign, developed by Tourism New Zealand alongside Australian and New Zealand agency Special Group, featured everyday (and a few notable) Kiwis saying ‘Good Morning’ to the world from around New Zealand for an entire year.