The campaign utilises both search and performance display advertising to promote an attractive New Zealand return airfare of £909. To encourage conversion, campaign advertising links directly to a dedicated campaign page on Cathay Pacific's website.
The sale runs until April 30th and is for travel between 1 April - 14 June and 1- 30 November.
Cathay Pacific flies four times daily from London Heathrow to Hong Kong, with daily connections to Auckland.
Read more about marketing activity in the UK market.