Central North Island to grace international fashion pages

The visit of Harper's BAZAAR Indonesia to Rotorua and Taupo this week will see these iconic tourist destinations become the backdrop for a fashion photo shoot and travel article, with internationally renowned model Mesty Ariotedjo.

The high-end fashion and lifestyle magazine visited the regions 18-24 February and was brought to New Zealand through Tourism New Zealand's (TNZ) International Media Programme (IMP).

TNZ's Director of Trade, PR and Major Events, Justin Watson, says the activity supports the organisation's work to raise awareness of New Zealand, to stimulate demand and to drive arrivals from this new priority emerging market.

"Securing such media and talent, through our IMP programme is fantastic as the resulting coverage supports our marketing activity underway in market.

"Our research tells us that New Zealand's stunning landscapes and natural attractions are key interests for Indonesian travellers. Using Taupo and Rotorua's numerous picturesque locations as the back-drop for the fashion shoot offers a unique view of our country - which is sure to drive potential visitors' desire to visit themselves."

Using international media to 'tell the story of a New Zealand holiday' is a strategy used across Tourism New Zealand's target markets.

The seven day visit has been coordinated with the support of Destination Rotorua Marketing and Great Lake Taupo, as well as numerous regional operators.

While in Rotorua the fashion shoot will visit Skyline Rotorua, Rotorua Canopy Tours, OGO, Te Puia, the Whakarewarewa Forest, Hells Gate and Wai-o-Tapu Thermal Valley. The group will then visit Hobbiton on route to Lake Taupo where they will experience the Maori Rock carvings, Huka Falls, Taupo Bungy and stay at Hilton Lake Taupo.

Indonesia is one of three priority emerging markets identified for the sizable potential they present for future growth.