Tourism New Zealand GM Asia, Tony Everitt, says the additional services reinforce the importance of the direct service to China market, and will help capture the growth opportunities it presents for New Zealand.
"The increased service between December-February is perfectly timed to support the peak Chinese New Year travel period and clearly shows the commitment to further strengthen this route," says Tony.
During the 2013 Chinese New Year Celebrations in February, Chinese arrivals to New Zealand increased over 106.0 per cent. Chinese New Year falls earlier in 2014 and will be celebrated at the end of January.
The increased services will see a new Boeing 787 Dreamliner aircraft put on the route making it the first New Zealand Boeing 787 route. The Dreamliner will operate on the current daily flights from 28 October as well as the three additional flights from December.
China Southern Airlines general manager New Zealand, Mr Mike Ma, says that launching the first Boeing 787 long haul route is a significant milestone for China Southern Airlines and shows the commitment the airline has to the New Zealand market.
"China Southern has seen great increase in demand from the China market for our New Zealand services and the rapid capacity growth that the Guangzhou to Auckland route has experienced is an obvious reflection of this."
The increase in flights supports the Memorandum of Understanding (MoU) signed in December 2012 between China Southern, Auckland Airport and Tourism New Zealand. The MoU marked the next phase in fostering a closer working relationship between New Zealand and China, one of the world's fastest growing economies and inbound travel markets.
Under the MoU each party committed to work together to aid future growth between the two countries, to develop more New Zealand experiences and higher quality offerings for Chinese visitors.
Find more information on the China market pages.