CNN Travel profiles the “best of New Zealand”

Tourism New Zealand's International Media team has delivered another great result for the organisation, with CNN's Travel pages using information supplied to produce a New Zealand feature.

CNN Travel is CNN International's travel website.

The story profiles 10 things New Zealand does particularly well - from coffee, food and wine to fashion, star-gazing and thermal spas.

Tourism New Zealand's General Manager Marketing Communications, Justin Watson, says the story provides a great example of how the organisation can achieve excellent media coverage of destination New Zealand, using on-line channels.

"The role of the international media team is to pitch quality destination stories to journalists who simply don't have the time or resources to come to New Zealand to experience it first-hand.

"As such, journalists need new material that is newsy, well written, unique and can be matched with great images.

"Our team provide exactly that through both the international media website and the direct contact they have with journalists." 

You can read the CNN article here.