Consumer travel shows provide exposure for NZ operators

Last month, Tourism New Zealand (TNZ) concluded its support of the Australia consumer travel shows reaching an estimated 45,000 potential travellers across Australia.

TNZ exhibited at all five shows in a combined effort with 19 New Zealand operators, including i-SITE New Zealand.

Exhibiting together under the 100% Pure New Zealand banner effectively increased the scale and impact of the operator and Regional Tourism Organisations presence.

TNZ's General Manager Corporate Affairs Chris Roberts attended the Brisbane show and says the event was a great opportunity for operators to profile their product to a large audience of potential travellers.

"The industry reps were able to engage directly with consumers and get first-hand insights into what Australian's are looking for from a holiday destination. Personally I found it invaluable to work alongside some of our knowledgeable industry players and hear directly from consumers in our biggest visitor market."

The focus of the stand was to build preference and activate conversion by giving consumers the knowledge and confidence to book their holiday to New Zealand.

The New Zealand zone was well visited by show attendees who were able to sample New Zealand food and wine as well as experience a cultural performance. Consumers were also invited to attend a 'Discover New Zealand' seminar or enter into a competition to win a trip for two to New Zealand.

It's the second year in a row that Tourism New Zealand had a presence at all of the Australian consumer shows, after last year's shows proved to be very successful in generating exposure and interest for the operators who attended.

The five shows were held in Adelaide, Perth, Melbourne, Sydney and Brisbane from early February through until late March. The New Zealand stand won best large exhibit at the Brisbane show.

Read more about activity in the Australian market here.