A great deal has been written about how marketing has changed over the years. And it has. But what's behind these changes is the way customers and prospective customers have changed. This is the remarkable thing. Marketing has mostly been responsive - and not always fast enough or far enough to keep up with customers' demands!
The way consumers shop has gone through a remarkable transformation. Nowhere is this shift more noticeable than for big ticket items like durables, autos, finance and of course, travel.
Read the rest of CE Kevin Bowler's blog post.