“Golf tourism is on the rise, to help continue this trend we are showcasing the range of beautiful courses New Zealand has on offer through new video and still imagery,” says Andrew Fraser, Director of Marketing, Tourism New Zealand.
Golf visitors are up a record 31% annually, with a 16% increase in average spend per visitor. It is estimated that over 61,000 international visitors played golf in New Zealand last year contributing around $329 million to the economy.
“Golf tourists spend about 30% more than other visitors and stay longer when they visit. They are an incredibly important group for us to target to build tourism value over volume.”
“New Zealand is gaining traction as a highly desirable golf destination because of the diversity of courses and their spectacular natural settings, offering players alpine, parklands and links courses.”
“The new golf imagery captures this and will prove hard for golfers around the world to ignore.”
Research tells us that golfers are looking to play rounds on memorable courses that are supported by nearby activities along with great cuisine and accommodation options.
“New Zealand offers this in spades, a golfer can literally play their way across the length of the country enjoying a range of golfing experiences.”
And the world is taking notice, helped by the country securing a range of major international events that will give New Zealand’s course exposure the world over like never before.
“2017 will be remembered as the year of golf with major events taking place including the first Ladies Professional Golf Association (LPGA) Tour event to be held in New Zealand.”
The MCKAYSON New Zealand Women’s Open will take place at the end of September at the country’s newest course, Windross Farm in Ardmore.
The year of golf teed off last week with the ISPS Handa New Zealand Open at Queenstown’s renowned courses Millbrook Resort and The Hills. The tier one event is part of the Professional Golf Association Tour of Australasia.
Rounding off the year, the Royal Wellington Golf Club will host the Asia-Pacific Amateur Championship in October. The event will bring 120 top players from the Asia-Pacific region to the capital.
“We are taking full advantage of these major events to promote New Zealand as a world class golf destination.”
Check out the first component of the ‘courses of nature’ campaign here.