More than 7,500 locals and Lions supporters gathered on Rotorua’s village green, chanting Ka mate, Ka mate, smashing the current world record set in France.*
Working with the International Rugby Club who masterminded the event as part of Rugby 2017 Festival, Tourism New Zealand funded drone footage and a video of the extraordinary event which then went out to international media.
The feedback has been great with the story and images being picked up extensively overseas, including coverage from the UK, Germany and India.
When the travelling media are not covering the games, they are enjoying, and reporting on tourism experiences throughout New Zealand, hosted by Tourism New Zealand.
Tourism New Zealand is also supporting Sky Sport’s ‘Fan Van’ which is touring the country with commentator Scott Quinnell enjoying activities and interviewing fans and locals along the way.
And judging by the responses he is getting, the fans are receiving a great welcome from Kiwis and loving their time in New Zealand. Check out his daily videos.
René de Monchy, Tourism New Zealand’s Director PR, Major Events and Trade said: “The feedback from the travelling media so far has been excellent. They have experienced a wide range of activities from Waitangi in the North, through to Rotorua and the magnificent haka; they have visited Hobbiton and tried sky diving and rafting. They have experienced the Canterbury and Otago regions and now they get to spend time in the Wellington region in the run-up to the second test match.
“For Tourism New Zealand, this is a great opportunity to promote our key areas of seasonality and regional dispersal. The Lions tour has given us the opportunity show a group of international journalists great Kiwi experiences outside of the popular tourism hotspots and outside of the peak season. It is also an opportunity for Tourism New Zealand to support the Regional Tourism Organisations (RTOs) who have opened their cities to the fans with a programme of events from Whangarei to Dunedin,” said René.
*The world record attempt has still to be ratified by the Guinness Book of Records.