Harnessing the power of Tigers

Tourism New Zealand and Auckland Tourism, Events and Economic Development (ATEED) came face to face with some of North America’s top investors when they attended the elite Tiger 21 annual meeting in Los Angeles, 3-5 February 2016.

The joint effort promoted investment and premium travel experiences available in New Zealand to this select group of people.

“Our work with Tiger 21 sees us connect with individuals who have both the interest and means to travel to New Zealand to enjoy our premium experiences and explore investment opportunities while they are here,” says René de Monchy, Director of Trade, PR & Major Events.

“Raising our presence with groups such as Tiger 21 is a core aspect of our work to increase the benefits of high-value visitors to New Zealand. The fact we have already had strong leads from the event speaks volumes on how successful this is for us.”

It was the first time ATEED has attended the conference, joining TNZ on a co-branded stand.

ATEED General Manager Destination and Marketing Vivien Bridgwater says, “Together with TNZ, we have been able to showcase some of the things Auckland and New Zealand are famous for to a premium membership base full of influential people and link this with an investor focus to secure their interest.

“ATEED plays a key role in developing an economy that delivers opportunity and prosperity for Auckland, and New Zealand, and we’re excited about the possibilities that developing these kinds of connections can bring.”

Tiger 21 is a peer-to-peer learning network for high net worth investors, with its 350 members collectively managing approximately US $35 billion in investable assets. Members are entrepreneurs, CEOs, inventors and top executives with backgrounds in financial services, real estate, industrial and consumer goods, legal services, entertainment and medicine. The investor forum is broken into chapters which meet regularly through the year, and come together once annually.

This is the second year TNZ has engaged with Tiger 21 as part of its work to tap into the lucrative North American market of high net worth individuals. Past activity has included sponsoring a dinner in the Hamptons for the New York chapter, attending the 2015 Tiger 21 conference, and providing a trip to visit New Zealand as a prize for attendees at both the 2015 and 2016 conferences.