The campaign is Tourism New Zealand's first joint venture activity with the airline to promote the new Honolulu to Auckland service set to launch in March 2013. , It features a promotional offer of USD$200 off Economy class or $500 off First class return airfares.
"The United States is an important market for leisure and business travel to New Zealand and Hawaiian's new service offers a critical link for converting those considering coming to New Zealand," says Gregg Anderson, General Manager Western Markets.
"As we move towards a key booking period later this year, when we expect to see heightened exposure because of the release of The Hobbit: An Unexpected Journey, this latest activity is sure to capture their attention and help convert that interest into bookings."
Announced in July, the three-weekly non-stop service will add more than 40,000 seats annually, providing capacity and better connections for tourist travel from the USA to New Zealand with one-stop connections to 11 destinations on the US Mainland.
The activity will target Hawaiian Airlines' key West Coast focus cities of Portland, Seattle, San Diego and the San Francisco Bay area given the excellent connections through Honolulu to Auckland.
Running through to 7 October using online advertising, interested parties will be driven direct to Hawaiian Airlines' website to encourage conversion and book their travel. All flights booked will also receive a free optional stopover in Honolulu.
For more information on Tourism New Zealand's activity in the US see our North American Market Activity pages.