Chief Executive Kevin Bowler says the two organisations are working together to help promote travel to New Zealand.
"The United States is a vital market for New Zealand leisure and business travel, and is a key focus for our marketing efforts given the significant potential for growth that exists.
"Because Hawaiian Airlines fly into 11 different destinations in the USA, they provide more choice for those wanting to fly to New Zealand - a new airline choice for potential travellers is great news.
This ability to connect through Hawaii will provide an additional option for those considering travel between the United States and New Zealand.
"Tourism New Zealand, Hawaiian Airlines and Auckland International Airport have launched a new joint venture marketing campaign, set to run for the next month, offering a competitive fare for travellers from the West Coast of the USA to Auckland.
"In the coming days we will also be hosting some of Hawaiian Airlines' key travel trade agents, giving them an unforgettable 100% Pure New Zealand experience. We are also hosting key US travel bloggers to highlight some of the amazing things travellers could expect on a trip to New Zealand."
Hawaiian Airlines is the only U.S. carrier flying into Auckland.
Its trans-Pacific and interisland route networks allow convenient connections throughout Hawai'i and in to 11 U.S. gateway destinations.
Hawaiian Airlines is operating three flights a week between Honolulu and Auckland using a 294-seat A330-200 aircraft.