The competition saw families from across Indonesia upload videos to YouTube explaining why they wanted to go to New Zealand, using the hashtag #NZfamilyTrip.
Tourism New Zealand South and South East Asia Regional Manager Steven Dixon says, “We were very impressed with the entries to the competition which reflect the strong desire for Indonesian families to visit New Zealand for a holiday.”
“Social media is a key channel in Indonesia with 72 million social media users, the third largest in Asia, and is an important tool for making travel decisions.
“Over 50 per cent of travellers say seeing a friend's travel photo on social media inspires them to visit the same destination. Ninety-five per cent use Facebook for holiday activities pre-departure, while 60 per cent factor online opinions, such as Trip Advisor, into their travel recommendations.”
“The social media campaign aimed to create conversation about destination New Zealand in Indonesia and get more Indonesian families considering New Zealand as the destination for their next holiday,” says Steven.
The Maramis family from Minahasa Utara, Sulawesi Utara in Indonesia, consisting of Lendhy Frederik Maramis (Husband), Presylia Marina Coloay (wife), Lheyricia Maramis (daughter), Lheyrich Maramis (son), Judith Wenas (grandmother) and Ellen Tangkilisan (aunt), were the lucky winners of the #NZFamilyTrip social media competition.
The family travelled to New Zealand last month to experience the country’s most stunning landscapes, unique activities and local culture - sharing their journey using the #NZFamilyTrip.
“The campaign was all about bringing a New Zealand holiday to life through sharing the Maramis family experiences to inspire other Indonesian family’s to travel to New Zealand,” says Steven.
The #NZfamilyTrip itinerary saw the family journey through New Zealand for seven days taking in a range of family friendly activities including a visit to the Hobbiton Movie Set in Matamata, Waitomo Glowworm Cave, then down to Queenstown for a Jetboat ride with Shotover Jet.
Winner Lendhy Maramis says, “We were thrilled to win the competition and even more elated to be able to finally spend our holiday in New Zealand. As a family, New Zealand offers variety of places and activities to be explored by each of the family members.
“New Zealand definitely will be the most memorable experience for all of us and we cannot wait to share our experience to our friends and family in Indonesia.”
The Maramis family’s journey can be viewed through the social media conversation #NZFamilyTrip.