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Indonesians inspired to visit North Island

Special travel packages allowing Indonesians to follow in the footsteps of Tourism New Zealand’s Indonesian tourism advocate, Nadine Chandrawinata, were launched at a media event in Jakarta last week.

Nadine at the Cuba Street bucket fountain in Wellington. Photo credit: Matt Crawford

Around 15 media outlets attended the event where Nadine, a well-known television presenter, actress, model and former Miss Universe Indonesia, described her eight day adventure around the North Island in December 2017.

In sharing excitement about her trip, Nadine said she was happy to have had the opportunity to return to New Zealand after visiting the South Island with an Indonesian travel show she co-hosts earlier in 2017.

“While the South Island took my breath away with sweeping landscapes and exhilarating adventure, the North Island impressed me with its diversity of experiences.

“In the morning you could be watching playful dolphins in clear oceans, and in the afternoon you could be tucking into delicious fusion cuisine set against breathtaking views.

“I have come home with so many wonderful memories and I am excited to share my adventures with Indonesians and inspire them to choose New Zealand as their next holiday getaway.”

The travel packages unveiled at the event were created in conjunction with six of Tourism New Zealand’s tier one travel agent partners and are inspired by Nadine’s recent journey.

Nadine’s journey began in Auckland where she experienced a Māori cultural performance at Auckland War Memorial Museum and did the Skywalk at the Sky Tower.

In Northland she indulged in fresh seafood at Schnappa Rock and went sand boarding at Cape Reinga. The trip ended in Wellington where Nadine went on a Seal Coast Safari and explored the city’s food and shopping scene.

Tourism New Zealand’s Regional Manager South and South East Asia, Steven Dixon is confident that these travel packages will be popular after strong results from phase one of the campaign with Nadine illustrated her value as an advocate for New Zealand.

“Our work with Nadine is demonstrating long-term brand building potential, well above the levels achieved by our previous campaigns in this market.

“Following phase one, 82 per cent of those surveyed said they recognised at least one piece of content from the campaign.

“It has been proven to clearly communicate that New Zealand is a comfortable destination to visit and offers a wide range of activities—a great result given these are the main knowledge gaps identified among Indonesians in our latest research.

“We are excited to see the impact phase two of the campaign will have,” says Steven.

The travel packages are listed on newzealand.com.