ITB Berlin a success for Tourism New Zealand

Tourism New Zealand's Europe team attended the recent 46th ITB Berlin, meeting with key trade and retail partners, airlines, other Tourism Boards and media.

Some 113,000 trade visitors attended with almost 40 per cent from outside of Germany.

Tourism New Zealand's Regional Manager UK and Europe, Danielle Genty-Nott says the event was an opportunity to discuss the market situation with key stakeholders and find ideas for partner campaigns.

"Of particular note was the reception held for bloggers, on the evening before ITB. The event attracted more than 120 bloggers, highlighting the growth in on-line travel writers and the importance of a digital approach to marketing New Zealand.

"Peter Rider, the New Zealand Ambassador in Berlin also hosted drinks for VIP guests on the Tourism New Zealand stand as a way of further fostering relationships."

Fifteen key journalists from Germany and France learned more about Destination New Zealand and have engaged with the PR team about opportunities for more media coverage in travel magazines such as Merian and the blog Insiderei.