More of the latest Market Snapshots and Consumer Profiles containing vital insights into our target visitors have been made available here.
Market Snapshots contain information about past visitors from key markets. The Consumer Profiles provide vital insights into our target audience, our ‘Active Considerers’.
Infographics on our second tier markets, UK, Germany and Japan are now on the website, accompanying our top three markets of Australia, China and the US.
Tourism New Zealand’s Marketing Director Andrew Fraser said the infographics provide useful information in a form that is easy to access and understand.
“There’s so much information out there in so many different forms it’s very hard for time-pressed operators to get an idea of the markets and consumers they need to target. The purpose of these easy-to-use infographics is to make vital insights simple for the industry to process.”