The groups – from Western Japan, Osaka and Tokyo – travelled with Tourism New Zealand representatives to Northland, Wellington, Tasman, Marlborough, and Nelson.
“Tourism New Zealand’s focus is on attracting international visitors to our regions as well as traditional tourism hot-spots to share the benefits that tourism can bring,” says Tourism New Zealand’s General Manager Asia, Gregg Wafelbakker.
“As Tourism New Zealand markets shoulder season travel exclusively, these famils have been an excellent opportunity for our Japanese sellers to experience the attraction of travelling to New Zealand regions during spring.”
Famil visits provide travel sellers with an expert level of knowledge that will help them sell New Zealand to their customers.
“The Japanese travel specialists have told us they all thoroughly enjoyed their visits, which means we now have even more New Zealand advocates selling travel in Japan,” says Gregg.
The famils visited iconic New Zealand sites such as Abel Tasman National Park, Te Papa Museum, Tanē Mahuta and the Waipoua Forest.
Tourism New Zealand remains deeply committed to Japan. There were 102,000 visitors from Japan in the year ending September 2017, a 5.2 percent increase on the previous year. These visitors contribute around $3258 to the New Zealand economy per visit.
The outlook for the Japan market is positive. The upcoming 2019 Rugby World Cup and 2020 Olympics signals a buoyant economy which we know means people tend to travel more.