JV campaign launches targeting younger Active Considerers

A digital JV campaign with Air New Zealand launched in Japan on 10 March and will run to the end of the month.

This campaign targets the younger Japanese Active Considerers who are wanting to travel more independently and Air New Zealand has released a competitive offer of JPY50,000 (plus fuel surcharge) for a return ticket to New Zealand.

The partnership campaign with Air New Zealand uses Tourism New Zealand's brand imagery.