Key agents in Korea help boost travel during the winter season

In June this year, Tourism New Zealand worked with three of Korea's leading travel agents - Hanatour, Modetour and Lotte tour, to launch an integrated campaign to promote winter travel deals to New Zealand.

Through partnerships with these agents New Zealand was featured in a range of winter travel promotions across television, digital, in-store and brochures - all designed to help boost travel through the winter season.

This multi-partner activity worked to leverage website promotions and consumer databases of each travel agent and included online promotions, prize giveaways, retailer training and retailer incentives.

Supported by Auckland International Airport (AIAL) the activity has ran through to August.