The group will spend nine days in Auckland, Waikato, Rotorua and Queenstown on a familiarisation trip to see what New Zealand holds as an incentive destination.
"These companies send internationally, on average, a combined 50 incentive trips each year, ranging from small groups of 10-20 through to large delegations of up to 1,000 - making this is a significant opportunity for us to sell directly to these key decision makers," says Tourism New Zealand's International Business Events Manager Bjoern Spreitzer.
"The group represents an impressive range of large corporate brands including Mary Kay, Shanghai General Motors Co. Ltd and Hisun Pfizer Pharmaceutical Co. Ltd, which hold enormous potential to convert into actual bookings."
"Last year we received additional funding to significantly increase Tourism New Zealand's presence in the conference and incentives market which has allowed us to pursue these opportunities to grow the Business Events sector in New Zealand."
Incentive travel is a core element of Tourism New Zealand's work to increase the volume of high-value visitors to New Zealand, with incentive groups spending considerably more than leisure visitors.
Bjoern says; "China is a priority market for Tourism New Zealand in the business events sector and activity to target the lucrative incentive market is an important part of the work that we undertake in market."
The trip will provide the opportunity to showcase all that New Zealand can offer these companies, and help raise New Zealand to the top of their consideration list as the destination for their next incentive trip.
The itinerary showcases a range of venues and accommodation while highlighting key experiences and activities that appeal specifically to the Chinese incentive market.
Air New Zealand's Regional General Manager Asia, Sandeep Bahl says incentive and corporate travel is already an important segment for Air New Zealand and one where the airline sees great growth potential.
"Working in partnership with Tourism New Zealand to provide these important clients first-hand experience of New Zealand is a very effective way to grow demand for incentive travel to New Zealand."
In September, Tourism New Zealand launched its first business events advertising campaign under the "Beyond Convention" brand and launched a newly revamped Business Events website www.businessevents.newzealand.com
Contact Georgina Maguire, Communications Advisor, Tourism New Zealand
firstname.lastname@example.org | phone +64 21 478 659