Last year Tourism New Zealand created the #KiaOraNZ social media programme, which is designed to highlight the unique encounters international visitors can expect with New Zealanders and the power of manaakitanga (hospitality).
In June, Tourism New Zealand posted a video on Facebook by Kyle Mulinder – a kayak guide from Nelson. This video showcased how Kyle interacts with our visitors and why he loves welcoming visitors to New Zealand. In the month following its release, the video was viewed over 160,000 times and prompted viewers to share their own positive experiences of New Zealand manaakitanga.
“It is fantastic to see Kiwis embracing the content and reinforcing manaakitanga through conversations online. #KiaOraNZ has provided a vehicle for New Zealanders to have authentic interactions with international visitors and with fellow Kiwis,” says Stephen England-Hall, Tourism New Zealand’s Chief Executive.
“New Zealanders are renowned for our welcoming nature and this is coming through on social media with users posting recommendations of places to visit and sharing their experiences. This interaction online reflects the real life experiences that the visitors will likely have touring around New Zealand, which is what makes journeys so memorable.”
Overall in June, #KiaOraNZ content reached over 897,ooo people. The content generated over 8,600 reactions, comments and shares.
Tourism New Zealand has more than 4 million followers across Facebook, Instagram, and Twitter. Content across all platforms generated 161 million impressions and 2.7 million interactions in June.