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Latest figures show spring visitor growth out-performed summer

Spring holiday arrival growth has out-performed the peak summer season growth for 2017/2018. This follows the release of the February 2018 International Visitor Arrivals (IVA) yesterday, which completes the 2017/2018 peak season arrival figures.

Holiday arrivals for the period 1 September to 30 November 2017 (spring) grew by 7.1 percent, while the period 1 December 2017 to 28 February 2018 (summer) grew by 6.4 percent.

“It’s encouraging to see more and more visitors choosing to travel to New Zealand in the shoulder seasons,” says Tourism New Zealand Chief Executive, Stephen England-Hall.

“Tourism New Zealand is committed to improving the spread of visitors across the year, exclusively marketing New Zealand as a spring, autumn and winter holiday destination. This is a positive signal that our efforts are paying off.

“Improved seasonality means more consistent business for New Zealand tourism operators across the year, helping to bring greater productivity, higher returns on investment and better employment prospects.”

Arrival figures also show a 25.8 percent increase in holiday arrivals from China over January and February, the period in which the Chinese New Year holiday falls. According to the latest International Visitor Survey average holiday spend figure for China, this is an estimated $314.4 million injection into New Zealand’s economy.

Total holiday arrivals in February 2018 were up 15.9 percent to 246,000 compared to the same period last year.

The USA visitor market has again shown positive holiday visitor growth in February 2018, up 9.6 percent to 36,848 arrivals. 

Each of Tourism New Zealand’s emerging markets have seen impressive growth for the year ending February 2018. These are: India (+8.8%), Indonesia (+26.8%), Brazil (+35.2%), Argentina (+23.6%) and Philippines (+11.5%).

To see our latest insights, visit: www.tourismnewzealand.com/markets-stats/research.