Latin love for New Zealand broadcast to millions

Long running Argentinian travel show Resto Del Mundo have dedicated four prime time hours showcasing New Zealand to over 17 million viewers.

The show is broadcast in Argentina, Brazil, Mexico, Colombia, Peru, Chile, Ecuador, Bolivia, Paraguay, Uruguay, Central America and the Caribbean.

A scene from 'Resto Del Mundo' shot in New Zealand

“Argentina and Brazil are key markets where we have been undertaking a range of work in to raise awareness of New Zealand as a holiday destination, says Bjoern Spreitzer, General Manager Americas and Europe.

“With direct flights now arriving three times a week from Buenos Aires with plans to extend, the region has really opened up.”

“Since the route started, arrivals from Brazil and Argentina have grown around 42% with nearly 26,400 visiting New Zealand.”

“TV coverage like this is priceless in reaching a mass audience who might be thinking about a holiday and those who already had New Zealand in mind and needed something to get them to the booking stage.”

The show filmed in late October and visited Northland, Auckland, Waiheke, Wellington and Queenstown.

“Research showed us that the Latin market are keen to visit countries where they can visit beaches and urban areas and experience arts, culture, adventure activities and good wine and food.”

“New Zealand offers all these things in abundance throughout the year so it was good to show off a range of regions across the country and what they had to offer in the shoulder season.”

Juan Oswald, Resto del Mundo producer says “We’ve been filming around the world for so many years and Tourism New Zealand (TNZ) gave us the freedom to do our job by taking care of every single detail. An outstanding inter-country team experience, like no other place! New Zealand has it all, the people, the landscapes, and TNZ put it all together to help us tell a good story.”

The show’s host, well known model and actor, Ivan de Pineda also writes about the destinations he visits in La Nación, Argentina’s most influential newspaper, and hosts a popular radio show. 

Tourism New Zealand opened an office in São Paulo in December 2013 to service the Brazilian and Argentinian markets.