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Making headlines – New Zealand wows international media

Destination New Zealand has been featured across the globe in online, print and TV coverage worth an incredible $290 million.

Tourism New Zealand works with a range of international media outlets and influencers to showcase the country as the destination of choice.

“This is one of the highest international coverage results for Tourism New Zealand and the many Regional Tourism Offices (RTOs) and tourism operators we work with to showcase New Zealand,” says Tourism New Zealand Chief Executive Stephen England-Hall.

“Over 10,000 pieces of content encouraged people across the globe to visit New Zealand outside of peak and to incorporate regions into their itinerary.”

“The tourism economy delivers many benefits and our job is to help spread those across New Zealand and across the year to ensure the sector is sustainable.”

International media coverage is one of the ways Tourism New Zealand promotes the country to overseas visitors. 

The work is estimated to have reached billions of people across the globe with some content reaching audiences of 37 million people alone. The results include the highly successful #getNZonthemap campaign featuring Prime Minister Jacinda Ardern.

“Our efforts are focussed on reaching people actively considering a visit to New Zealand through channels we know they are consuming.”