Marquee courses driving Chinese visitors to New Zealand

New Zealand’s Marquee golf courses have experienced an influx of players from China and other Asian countries playing international rounds over the past year.

According to Tourism New Zealand’s latest Golf Tourism New Zealand Progress Report, released March 2018, Marquee course international rounds saw a 37% increase in the number of Chinese golfers over the 2017 calendar year, and a 51% increase in players from ‘other Asia’ (which includes India, South East Asia, the Philippines, and Indonesia).

Overall, 34,720 rounds were played across New Zealand’s 14 Marquee courses during 2017 (up 9% on 2016).

According to Tourism New Zealand’s Special Interests Marketing Manager, Tony Rogers, the success of Chinese golfers in the New Zealand-hosted Asia Pacific Amateur Championship (APAC) has increased the appeal of New Zealand as a golf destination.

“Golf is gaining popularity in China and Chinese golfers are becoming more prominent in international competitions. Last year’s ninth APAC saw the third Chinese Champion, Lin YuXin, who won a decisive victory in front of the largest crowd we have seen in the event’s history. We had delegations from all 38 Asia Pacific Golf Confederation nations at this event, and more than 50 international media, some of whom travelled around New Zealand before and after the event on famil,” says Mr Rogers.

“Sichuan Airlines has also established a new route between Chengdu, China and Auckland, which has added options for Chinese golfers to travel here. Golf is very popular in Chengdu (population 14 million), with 14 golf courses in the city alone.”

China accounted for the highest number of visits to Tourism New Zealand’s online golf content in 2017 and referrals to booking agents, followed by Australia, the United States, New Zealand, India, and Germany.

New Zealand has around 400 golf courses ‘designed by nature’ that are set within natural landscapes that span the diversity of our geography. Tourism New Zealand works extensively with the golf industry to foster the growth and sustainability of New Zealand as a golf destination.

Read the Golf Tourism New Zealand Progress Report 5th edition (March 2018)