Maximising film tourism for New Zealand

About 292,000 international holiday visitors (18 per cent) cite The Hobbit Trilogy as a reason for their initial interest in New Zealand.  

Rebecca Ingram, Tourism New Zealand’s General Manager for PR and Major Events addressed TRENZ about how TNZ is maximizing film tourism - cementing the legacy of New Zealand as the home of Middle-earth and growing preference for New Zealand as a travel destination through new film opportunities.

Download a copy of the presentation below.